Prioritizing your work is one of the most important things you will do at the start of each day. Those big projects you have will never get done unless they are first on your list to do.
I love the illustration David Allen provides in Getting things Done. A professor fills a jar full of rocks and asks his class if the jar is full, they reply yes of course. He then takes tiny rocks and fills in the gaps between the larger rocks. He asks the question again, is the jar full? His class then replies, of course, now it is full. Next, the professor pours in fine sand and fills in all the gaps between the smaller rocks. He repeats the question again, and this time the class is unsure. Next, the professor pours water into the jar that takes up the extra space be tween the rocks and grains of sand.
The point to the story is not, that there is always room for more, it’s that if you don’t get the big rocks in FIRST, you will never get the rest in! The jar is your schedule, the larger rocks are your major projects, the smaller rocks are the daily tasks necessary to run your business, the sand is the little things that always seem to pop up, and the water is every thing else you didn’t expect. If you don’t make room for the rocks first, then you will never even get them in the jar (on the schedule). Had the water gone into the jar first, not even the sand would have made it in.
The larger rocks are your big important projects – they are the things that will have the biggest impact on your company when it comes to growing your business. If you don’t take time each day to make those a priority, they will never get done.
I make it a point to work on my rocks every single day, even if it’s just for a few minutes. Your day will always be filed with unexpected things that fill your jar, so make sure you have the rocks in first, otherwise they will never get the attention the deserve and need.