Sometimes things are just out of your control, and you have to accept that, but at the same time I believe everything is for a reason. This past weekend Bearded Brothers attended its first Expo West Show in Anaheim California. This is THE largest trade show for natural product brands in the country, possibly the world.
We were super excited about exhibiting this year, but when we signed up all that was left was 6ft table spaces in an area that was two stories above the main expo floor. A place we really didn’t want to be because traffic was low. We were on the waiting list for a full sized booth, and a couple months later they decided to open up a new area called, ‘The Arena;” and we secured an awesome corner both space!
Little did I know, nobody would think to come to the Arena area, just like nobody thought to attend the 6ft tables at last years show. It turns out the area we passed up presenting in was swarming with attendees, and the arena was a snooze fest in terms of traffic compared to the rest of the show.
Our second day ended up being much better than the first after word got out that the Arena was there, but even on the third day just about everybody I ran into on the main show floor didn’t even know the Arena existed.
Despite the disappointment we made the best of it. We enjoyed higher quality conversations with the attendees that did come by, and when we returned home to cull through our leads list. It turns out we had way more promising leads than we actually thought.
I also have to believe we ended up exactly where we were supposed to be, despite how much I complained to show management about the poor job they did at promoting the new space. Even though it seemed dismal in the moment, it seems as though we are going to end up doing very well as a result of attending the show. We even had a big grocery chain contact us that we never even know stopped by the booth. Their buyer must have been incognito.
Things often times may seem bleak, but remember you never know what will happen as a result of your current situation. At the very least you will learn a life lesson, what not to do the next time, or how to overcome a difficult situation.
When things are out of your control you simply make the best of the situation and learn to work around the problem that it presents, rather than passively hoping something changes. Running and growing a business presents constant challenges. It never truly gets easier; the types of challenges merely change. I used to me envious of people because I thought there job was easy, but the more I grow my business the more I realize there will always be things out of your control and that challenges and difficulties present themselves in a plethora of different ways.
So, I encourage you to look at setbacks and challenges as a good thing. When a situation is beyond your control, accept that and figure out a creative solution to make your situation better or just see it as a sign that something better is coming, or that it’s simply providential for a reason unknown to you.