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You don’t have to be an expert to start a business

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You don’t have to be an expert in a given industry to start a business. When Chris and I started Bearded Brothers, A Wholesome Snackfood Company, neither one of us had any experience in the food manufacturing industry. Heck, the closest job in food either of us had was the one I had working behind a sea food counter in High School at Albertsons: which ironically became our first commercial kitchen. We worked out of a re-purposed Albertson’s building and our kitchen space was the old butcher block/sea food counter.

Anyway, back to my point. Lack of experience did not stop us from pursuing bringing our organic, raw, vegan, gluten & soy free energy bars to market. We believed we had a superior product that people wanted, and we busted our butts to figure out all the laws and regulations in order to get our business off the ground. We literally started knowing nothing about this!

We learned as we grew. Four years later, we are still learning, and our business is still growing and thriving. Just because you feel you can’t do something because you lack the experience doesn’t mean it can’t happen. You just have to make it happen.

We azig_ziglar_help_enough (1)lso relied on the generosity of others. We called other established business in the food industry and asked them questions. There really wasn’t anybody that I can remember that turned down spending a few minutes with us to ask some questions to help get our business off the ground. We are now returning the favor offering other small business the same advice we were given.

I love the Zig Zgilar quote, “You can have everything you want I life if you will just help enough people get what they want.” It is now a motto I put into practice because others did the same for me.

Help others get what they want

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Having the mindset of helping, rather than selling is important for any business. Zig Ziglar said it well when he said, “If you can dream it then you can achieve it. You will get all you want in life if you help enough people get what they want.”

They key component of success is HELPING. This past weekend, I was attending a trade show and met a man who understood this. He was selling large mixing equipment for commercial kitchens. I was interested in a mixer that could blend spices and other ingredients. He knew exactly what we needed and pointed us towards a machine called a Ribbon Blender. But to my surprise he never tried to sell me the machine. He told me I was better off going on Ebay and finding one used for a few thousand dollars, as opposed to $45k from him.

I don’t know if he was the owner or just a sales rep, but this man from Munson equipment noticed that we were just a small company, and rather than trying to get us to purchase a machine we couldn’t afford, he helped us out by telling us we were better off buying from somebody else. He also took the time to show us the exact machine we would need. As a result, Munson equipment has more than likely earned my business in the future, when we are ready to purchase large equipment new.

But beware of helping only out of the desire to get what you want. People can tell when you are genuine. If you don’t feel genuine and honest in the line of work you are in, it may be time to find a new job, one where you truly believe in what you are selling and can sincerely help people fill a need.