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Persevere through all your challenges

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Guadalupe Peak

On top of Guadalupe Peak, the highest point in Texas. Perseverance got Zack to the top (with a Bearded Brothers bar in hand)!

Setbacks are inevitable, hard times will come, running your business will never be easy, and will be down-right challenging at times.

Here are a few things to remember when things get a bit crazy:

This is only temporary

The challenging times won’t last forever. Generally challenges come when a huge project consumes most of your time, or your business encounters a problem that it has to address. That project or problem won’t be there forever, so hunker down and power through.

Make a road map

Take a step back and write down everything that has to happen to get you through the turmoil. Then outline everything on a calendar or project management system with key deadlines highlighted with their due date. Failure to plan will just amplify that crazy feeling.

Take some time off (exercise)

This may sound counter intuitive when things are busy and you are working extra hours, but trust me, the relief you will get from getting outside will make you feel a thousand times better. As you probably know (but refuse to remember when times are tough), releasing endorphins helps curb stress. Even if you don’t get out for a run, bike ride, or intense weight training circuit, you can at least get outside and go on a walk. The fresh air will be reviving and you just might come up with some new ides to help you through the challenge.

Challenges make us stronger

Just remember that even though your challenge may seem negative, it’s actually good! I don’t believe there is such thing as a bad challenge. Challenges serve to strengthen us, help us learn and grow, and ultimately make us stronger. Every challenge has a takeaway that we will always remember.

Parkinson’s Law and Impossible Deadlines

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Today my business partner and I decided to pursue an impossible deadline to launch three new products in April of next year. On the surface it sounds like we have plenty of time, but because of deadlines for product submission, timelines for redesigning packaging, and getting the product to our distributor we are up against an extreme challenge.

Despite the seemingly impossible deadline we will get it done. On my way home from work today I was listening to a Podcast where the guest mentioned Parkinson’s Law, which states, “work expands so as to fill the time available for its completion.” Essentially saying that if you really want to get something done and apply yourself, it will get done.

We have experienced this several times in our entrepreneurial journey, but it’s easy to forget about Parkinson’s Law. So, next time you have a project with a deadline that seems impossible, just remember that work expands to fill the time available to carry the project to completion.