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Running a business is like running an ultra marathon

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Trail running a portion of the Wasatch 100 course in Utah.

Trail running a portion of the Wasatch 100 course in Utah.

  • The “finish” line is a long ways off; it seems daunting, even impossible.
  • The journey ahead of you is long, and takes ENDURANCE.
  • If you stop moving forward you will likely quit.
  • Everything inside you will tell you to quit when it starts to hurt.
  • Getting to the “finish line” takes time, patience and training.

As Zig Ziglar says, “People don’t wander around and then find themselves at the top of Mount Everest. You hit what you aim at, and if you aim at nothing you will hit it every time.”

Aside from having and end goal in sight, the two biggest similarities I see are endurance and battling mental demons that tell you to quit.

Endurance: success in business and in trail races is not, and never is overnight. It’s a long journey with a clear destination in sight. It requires persistently moving forward, a must for an ultra marathon runner, even when it huts.

When it does hurt, the mental demons will tell you it’s time to stop, or take the easy way out. But you can’t listen to them. These voices scream at you during an ultra marathon, but you have to ignore them and keep moving forward. The same is true in business. Ignore them, because the pain is only temporary. It always gets better.

About Caleb

I'm the co-owner/founder of Bearded Brothers, an organic snackfood company. I love ultra running, rock climbing and cycling. I'm also a vegetarian, passionate about health and well-being.