Today my business partner and I decided to pursue an impossible deadline to launch three new products in April of next year. On the surface it sounds like we have plenty of time, but because of deadlines for product submission, timelines for redesigning packaging, and getting the product to our distributor we are up against an extreme challenge.
Despite the seemingly impossible deadline we will get it done. On my way home from work today I was listening to a Podcast where the guest mentioned Parkinson’s Law, which states, “work expands so as to fill the time available for its completion.” Essentially saying that if you really want to get something done and apply yourself, it will get done.
We have experienced this several times in our entrepreneurial journey, but it’s easy to forget about Parkinson’s Law. So, next time you have a project with a deadline that seems impossible, just remember that work expands to fill the time available to carry the project to completion.