RSS Feed

Monthly Archives: January 2015

Keep your branding simple

Posted on
Keep it simple branding

The coffee house sketch that sparked the Bearded Brothers brand.

I can’t tell you how important it is to have great branding, and one of the keys to great branding is to keep it simple. In a sea of consumer packaged goods that are screaming for your attention, simplicity is often the best way to grab somebody’s attention. When every other package on the shelf is LOUD, when ever color demands your attention, taking lo-fi approach is quite possibly your best option. This was the idea that sparked the Bearded Brothers branding. Keep it simple, “the more simplistic the better” were the words a mentor scribbled on a Moleskine journal page! We maintain the same philosophy when creating products too. Keep it simple!

If you found this post insightful or plan on launching your own food business in 2015 you may want to sign up for my Food Launcher email list, and be the first to know when my new site launches (March 2015). Food Launcher will focus on inspiring food entrepreneurs and providing valuable information to help you get your product to market.

Food Launcher Coming in March 2015

Posted on

It’s a new year, which means new goals, new projects, and new adventures. I feel 2015 is going to shape up to be an awesome year for me. I have decided to take on a big personal project, a side business if you will. The project is going to be called Food Launcher. Food Launcher is going to be a website/blog dedicated to helping startup food businesses get their project off the ground.

I haven’t decided for certain what all the site will have, but rest assured the site will be full of useful content for aspiring food entrepreneurs, such as blog posts, interviews, podcasts, and even a valuable ebook. This project is starting out of my own desire to help other aspiring food businesses launch and get their product to market. I remember vividly still all the frustrations and struggles I faced when starting Bearded Brothers. My goal is that Food Launcher will make it MUCH easier for new food businesses to launch.

So with that said, please sign up for my email list and you will be the first to know when Food Launcher goes live!